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Creating a Video

Jacob - filming

by Jacob Castro - Vice President of Media - [email protected]

There are really only a small set of rules when it comes to making a video, because after all cinematography is an art based on each individual’s own style. However, there are some basic ground rules that always prove to be the deciding factor in how good your video is whether creating a short thirty-second video or a longer thirty-minute video. These rules are as follows:

1. Always start off with a story board.

  • Story boards are a series of pictures with directions/dialog that corresponds to scenes of your video. Having one gives you a plan that will make filming much easier.

2. Don’t put all your eggs in one basket!

  • You should always have a backup idea for your video, because something can happen to make you unable to do your first idea.

3. Use different angles.

  • Many people who make videos do not understand the importance of different camera angles. The same camera angle takes away from any emotion in the video and can leave your audience bored.

4. Film more than you need to.

  • There’s two parts to this one: First, film two seconds before and two seconds after what you intend to put in your film. Second, film some filler video of around the scene. The former of the two keeps you from missing parts of a scene while the latter gives you more to work with and gives your video more of an impact.

5. Slow and steady wins the race.

  • Basically, do not rush anything you film and keep your video steady. If you don’t, you will lose.

6. Use transitions sparingly!

  • Nothing is worse than to see too many transitions or transitions used in the wrong spot. To use a transition to its fullest potential, you need to take both the music and the scene of your video into account.

Now that you know the six basic rules to creating a good video, there is something that you need to do: Put your skills to the test and enter Oregon FBLA’s monthly video contest. You could win $125!